An improved form of ‘Magnus', the most popular Purple Coneflower of all time. Plants form a tall mound of coarse dark-green leaves, by midsummer bearing large daisy flowers with magenta-pink petals surrounding an orange-brown central cone. Removing faded flowers regularly will greatly increase the blooming period. Seedheads have good winter interest. Outstanding for cutting. Attractive to butterflies. Plants may be easily divided in early spring. Any seedlings that appear can also be moved at that time. A 2010 introduction from Jelitto Seeds of Germany.