A double-flowered Coneflower, this selection has excellent garden appeal. It produces unique bicolour flowers with flat, pink daisy-like petals surrounding a deep magenta pompom. Plant habit is well-branched, strong and bushy. Good vigor and bloom power. Ideal for sunny borders and growing in mixed containers. Attractive to butterflies and excellent for cutting. Coneflowers begin blooming in midsummer and continue for months if faded flowers are regularly removed. Leaving some spent flowers on the plant in the fall will provide food for wintering birds. Dried seed heads also add interest to the winter garden. Part of the CONE-FECTIONS™ series bred by Arie Blom of the Netherlands and introduced by AB Cultivars/Plants Nouveau. USPP#23493: unlicensed propagation prohibited.